Verano

About Verano

Verano is Prescott’s 258-apartment building in Dubai Studio City, positioned as resort-style living: contemporary architecture, branded appliances, smart-home systems, wide windows and city views. The developer’s own copy promises 24-hour concierge, valet parking and round-the-clock security alongside the pools, cinema and landscaped amenity deck you would expect at this level.

A complete price ladder — which is rare. Most developers in this market price one type and quote the rest on application. Verano publishes all four: studio 417 sq ft at 650,000, one-bedroom 675 sq ft at 960,000, two-bedroom 1,015 sq ft at 1.45 million and three-bedroom 1,871 sq ft at 2.4 million. That works out at AED 1,559, 1,422, 1,429 and 1,283 per square foot — a tight band, and a flat one: unlike Legado, the larger units here do not get dramatically cheaper, which suggests the sizes are internal areas rather than compound figures.

The one-bedroom looks like the buy. At 675 sq ft for 960,000, the one-bedroom is small enough to let easily and priced at almost exactly the same rate per square foot as the two-bedroom. In a 258-unit building the one- and two-bedrooms will be the rental engine; the studios will compete with every other studio in Studio City, which is a district that has specialised in small units for years.

How far along it is. 33.20% at the Q2 2026 update, published in August 2026, against a portal handover of Q3 2027. That is a 67-point climb in roughly four quarters, with a concierge, valet service, lazy river and cinema to finish. It is not impossible for a 258-unit mid-rise, and it is the kind of schedule that slips. Ask what the percentage covers and whether the portal date came from the developer or from the portal’s own estimate.

The amenity list is the service charge. Lazy river, cinema, skate park, trampoline park, zen garden, yoga and meditation area, indoor kids’ play area, games room, business lounge, club house, valet parking and a 24-hour concierge — that is a hotel programme for 258 apartments. Every item on it is a recurring cost, and Prescott publishes no service charge for the building. Ask for the estimated charge per square foot and compare it with what comparable Studio City buildings charge; this is the number most likely to surprise a first-time buyer.

The honest read. Verano is the most completely priced of the four projects and the one with the clearest rental case: a full ladder, a sensible size range, a district that already houses media and creative staff. It is also the project where the marketing is least reliable — a masterplan stat block that belongs to another development, a lazy river promised in a 258-unit building, and no published payment plan, service charge or handover date from the developer. Price the studio against Studio City rents, get the amenity list into the contract, and treat Q3 2027 as the portal’s opinion rather than the contract’s.

Compiled November 2026 from Prescott Developments’ own Verano project page (258 apartments, amenities, travel times) and Quarter 2 2026 construction update (33.20%), and the listing portal’s record (four priced types, Q3 2027 handover), whose Verano figures were last refreshed in January 2025. Not a valuation.

Layouts, sizes and price

Every type priced, which is unusual:

The rates run in a narrow band, which tells you two things. First, the sizes are almost certainly internal areas — there is no compound-area distortion in this table. Second, Prescott is not discounting the larger units; the three-bedroom is only 18% cheaper per square foot than the studio. In buildings of this type the larger units normally carry a steeper discount, so the three-bedroom at 2.4 million is the row to test hardest against resale.

The best-value rows on rate are the one-bedroom and two-bedroom, within seven dirhams per square foot of each other. If your plan is income rather than a home, those are the two to price against registered Studio City rents — the studio will always be the easiest to let and the first to be discounted in a soft market.

Sizes are modest: 675 sq ft for a one-bedroom and 1,015 for a two-bedroom are at the compact end for Dubai, which is consistent with a district built around small, efficient units. Check the plan rather than the number — a 675 sq ft one-bedroom with a good balcony behaves very differently from one without.

Price and payment plan

No payment plan is published for Verano, and neither is a service charge. For a building promising a lazy river, valet parking and a concierge, the second omission matters as much as the first. The developer’s general FAQ covers DLD registration — 4% plus administrative fees, registered within 60 days — but not the instalment structure.

About AED 689,000 to complete on the studio. Before you reserve, ask for the schedule with dates, the percentage on booking, the construction-linked milestones, the amount at handover and whether anything is payable after it. Then ask the question that decides whether this building works for you: what is the estimated service charge per square foot, and does it include the concierge, the valet service and the pool plant?

If the developer cannot answer the service charge question before launch, that is not a reason to walk away — it is a reason to get the answer in writing before you sign, because a hotel-style amenity set on 258 units is a fixed annual bill that does not fall when the building is half-let.

Amenities

The developer names five amenities on the page — cinema, fitness centre, kids’ play area, outdoor kids’ play area and pool — and its copy adds 24-hour concierge, valet parking and round-the-clock security. The portal’s feature list fills in the rest: adult and kids’ pools, lazy river, club house, games room, business lounge, indoor kids’ play area, skate park, trampoline park, yoga and meditation area, zen garden, walking and jogging tracks, barbecue area and lounge, restaurant and café outlets.

Some of that is credible for a 258-unit building in Studio City — pools, gym, cinema, games room. Some of it is not: a lazy river and a skate park on a single plot, valet parking for a mid-market apartment building, and restaurants and cafés that are retail tenants rather than amenities. Ask which of these are inside the building, which are shared with the district, and which are simply on a wish list. Then ask what the service charge is — because a lazy river is a pump room, a filtration contract and a lifeguard roster, and you pay for all three every year.

Where it is

Dubai Studio City sits in the southern corridor between Motor City and Dubai Sports City, off Hessa Street, with Sheikh Mohammed Bin Zayed Road and Umm Suqeim Street within a few minutes. It was planned as a media and production district and still has that character: studios, production offices, schools and a growing residential base built around them.

Prescott’s own travel times are generous but give the shape of the location: Dubai International Marine Club, Dubai Marina Walk and Emirates Golf Club all at 15 minutes; Chubby Cheeks Nursery, Raffles Early Childhood Centre and the School of Arts and Sciences at AUD at 15. In practice, Motor City and Sports City supply the supermarkets and everyday retail, and the Marina is a 15–20 minute drive depending on Hessa Street.

There is no Metro in Studio City. The nearest Red Line stations are Dubai Internet City and Al Sufouh, both a drive away, and the district is built around cars. That is not unusual for this corridor, but it does shape the tenant: people who work in the studios, in Motor City or in Media City and drive to both.

For a buyer, the question is supply. Studio City has added a lot of small units, so the studio will compete hard on rent and the one- and two-bedrooms will hold price better. For the wider area, see our Dubai Studio City guide.

At a glance

• 258 apartments by Prescott Developments in Dubai Studio City.
• Studios to three-bedrooms, all four types priced by the portal — unusual in this market.
• Portal prices: 417 sq ft studio at AED 650,000 (AED 1,559/sq ft) to a 1,871 sq ft three-bedroom at AED 2,400,000.
• 33.20% built at the developer’s Q2 2026 update, published in August 2026.
• Portal handover Q3 2027; the developer publishes no handover date.
• No payment plan and no service charge published, despite a concierge, valet and lazy-river amenity list.
• The developer’s own page prints a masterplan stat block — 22 clusters, 5,599 residences — that belongs to another project.
• No Metro in Studio City; the district is car-dependent.

What we verify before you reserve

• The contractual completion date and delay clause — only the portal gives one, and it is 14 months out from a 33% build.
• What the 33.20% covers, and the Q3 2026 construction report.
• Which amenities are inside the building, which are shared and which are aspirational — specifically the lazy river, skate park and valet parking.
• The estimated service charge per square foot, including concierge and pool plant.
• The dated payment schedule, including anything due after handover.
• Internal area and balcony area for each type, not just the headline size.
• Whether the concierge and valet are developer services, third-party contracts or marketing.
• Escrow account and DLD registration of the project before any reservation fee.
• Registered studio and one-bedroom rents in Studio City, and what comparable buildings ask on resale.