Developer profile · Dubai
Nineteen years of building in Dubai, eight completed projects and a quarterly construction report that most developers will not publish — alongside two buildings still at 44% and 64% when their handover quarters ended, no delivery dates of its own, and no payment terms for any of the four projects it is selling now.
Prescott Developments — Prescott Real Estate Development — was established in 2006 and has spent nineteen years building mid-market residential and commercial property in Dubai. Its head office is at Park Heights Square in Dubai Hills Estate, and its own account of itself is that it has delivered more than 2 million sq ft, has 1 million sq ft under construction and had 2.5 million sq ft planned by 2025. That last figure appeared when the site was built and has not been updated, which is worth noting only because it is typical of how the marketing material is maintained.
Eight completed projects, six active. The completed list runs from Prime Villas in Dubai Sports City and Prime Residency I & II in International City, through Prime Business Centre in JVC, Prime Residency 3 and Prime Townhouses in Al Furjan, Elevate and Prime Gardens in Arjan, to Prime Views in Nad Al Sheba. The active list is The Caden at Meydan Horizon, Verano, Legado, Fairway Residences, Serene Gardens II and Serene Gardens I. Four of those six are on this site.
The one thing Prescott does better than most. It publishes quarterly construction percentages for every active building, on a dedicated page, with a date. Its latest — Quarter 2 2026, published in August 2026 — reports Serene Gardens II at 64.03%, Serene Gardens I at 55.00%, Fairway Residences at 44.05%, Verano at 33.20% and Legado at 22.70%. In a market where most developers publish nothing between launch and handover, that is a genuine disclosure habit and it deserves saying.
The thing it does not publish is the date. Not one of those pages carries a handover date, a completion notice or a delivery schedule. A percentage without a date tells you how far a building has come, not how long the rest will take — and it leaves the listing portal’s dates as the only public estimate. For two of the four projects those dates have already passed: Serene Gardens II was dated Q2 2026 and Fairway Residences Q3 2026. Both quarters have ended with the buildings reported at 64% and 44%. Neither has been handed over.
No payment plan, no service charge. Prescott publishes neither for any of the four projects on this site. Its general FAQ is more forthcoming than most on process — DLD registration at 4% plus administrative fees, Oqood registration within 60 days of sale, a RERA-approved service charge budget in the sale and purchase agreement, snagging before handover, NOC procedure for resale — but process is not terms. Ask for a dated instalment schedule and the estimated service charge per square foot on whichever building you choose, and treat the absence of both as the main reason not to reserve on a first visit.
What it sells, and to whom. The product is small and furnished: studios of 397 to 419 sq ft from AED 585,000 to 650,000, one-beds from 675 to 797 sq ft, and larger units priced on application at three of the four buildings. Verano, Fairway and Serene Gardens II are sold furnished with smart-home systems; Legado is the most ambitious of the four, with sky villas at the top of a 34-storey tower. This is entry-level and rental-first stock in JVC, Dubai Studio City, Dubai Sports City and the Discovery Gardens / Al Furjan corridor, not trophy addresses. It is priced like it, and it should be judged that way.
Where the copy goes wrong. Three of the four project pages print an unpopulated masterplan statistics block — total area 0, open space 0, clubhouse 0, residential clusters 0 — because the template was never filled in. The fourth, Verano, prints the same block filled in with another development’s numbers: 5.54 million sqm, 22 residential clusters and 5,599 residences, for a building with 258 apartments. Elevate is filed as a completed project in the navigation and as an on-going one in the footer. Serene Gardens II is headed Discovery Gardens on the developer’s page and Al Furjan on the portal. None of that looks like bad faith; all of it means every figure needs confirming against a document.
What that means for a buyer. Prescott is an established, mid-market builder with eight completed buildings you can visit, a real disclosure habit on construction progress and no published payment terms. That combination points at the right question: not “can they build?” but “when will this one be finished, what will it cost me to run, and what do I pay and when?” Get the contractual completion date, the delay clause, the instalment schedule and the service charge estimate in writing before you reserve — and ask for the Q3 2026 construction report, which is due.
Four projects, carried by the listing portal and ordered here by entry price. Two of them are already past the handover date the portal gives.
For the districts, see the Dubai Sports City guide, the Al Furjan guide, the Discovery Gardens guide, the Dubai Studio City guide and the JVC guide. Every price marked portal-listed comes from a record last refreshed between January and May 2025 — each project page says which.
Prescott publishes a construction percentage for every active building each quarter, with a date. That is rare and useful: you can see that Serene Gardens II is at 64.03% and Legado at 22.70%, rather than being told both are ‘on track’.
The same pages carry no handover date at all. Two of the four buildings on this site have portal dates that have already passed while the developer reports them 64% and 44% built. Ask for the revised programme, not just the percentage.
No payment plan and no service charge is published for any of the four projects. Process is documented in detail; terms are not. A developer that can publish a construction percentage can publish a schedule, and the refusal is the thing to test.
Studios of 397 to 419 sq ft from AED 585,000 to 650,000, sold furnished with smart-home systems at three of the four buildings. This is stock built for tenants rather than for trophy buyers, which suits a first purchase or an income plan – provided the service charge is known.
The completed list spans Sports City, International City, JVC, Al Furjan, Arjan and Nad Al Sheba – including high-rises and townhouses. There is a real delivery record here to inspect, which is more than most developers selling at this price point can offer.
Zeroed masterplan statistics on three project pages, another development’s masterplan numbers on the fourth, one project filed as both completed and on-going, and a location given two different community names by two different sources. Nothing here looks deliberate – but nothing can be taken on trust either.
One of these four publishes a construction percentage every quarter. None of them publishes a payment plan, a service charge or a handover date. These are the items worth having in writing before you reserve.
A Dubai developer established in 2006, headquartered at Park Heights Square in Dubai Hills Estate, with eight completed residential and commercial projects and six active builds. It works in the mid-market segment: JVC, Dubai Studio City, Dubai Sports City, Al Furjan and Discovery Gardens.
Four, all carried by the listing portal: Fairway Residences in Dubai Sports City, Serene Gardens II in the Discovery Gardens / Al Furjan corridor, Verano in Dubai Studio City and Legado in JVC. Prices run from AED 585,000 to AED 1,000,000 for a first unit.
Yes – eight, including Prime Villas in Dubai Sports City, Prime Residency I & II in International City, Prime Business Centre in JVC, Prime Residency 3 and Prime Townhouses in Al Furjan, Elevate and Prime Gardens in Arjan, and Prime Views in Nad Al Sheba. Visiting one is the best evidence of how the developer finishes.
That is the question to put to them. Quarterly percentages are a genuine disclosure habit and unusually good practice; a percentage without a date still leaves buyers relying on the portal or the contract. Ask for the revised programme in writing.
By the portal’s dates, Serene Gardens II (Q2 2026) and Fairway Residences (Q3 2026) – both quarters have now ended, and the developer’s August 2026 update reports them 64.03% and 44.05% built. Neither has been handed over. Verano (Q3 2027) and Legado (Q4 2027) are dated to next year.
None is published for any of the four projects. The developer documents the registration process in detail, including the 4% DLD fee and 60-day Oqood registration, but not the instalment structure. Ask for a dated schedule and the post-handover terms in writing.
Not published for any of the four. Every one of these buildings carries a pool, a gym and either a cinema, a club house or a rooftop terrace, and Serene Gardens II advertises two pools and a lazy river. Get the estimate per square foot before you reserve.
On rate, Fairway Residences at AED 1,396 per square foot for a furnished studio – though its portal handover date has passed. On location, Serene Gardens II, which has Metro stations on the Route 2020 branch within reach. On product, Legado’s sky villas, if the areas check out. None of the three comes with published payment terms.
Verano, Fairway Residences and Serene Gardens II are sold fully furnished with smart-home systems. Legado is sold with premium finishes and its own amenity set, but is not described as furnished. Confirm the inventory in the sale contract.
The developer’s page is headed Discovery Gardens and its text says ‘Discovery Gardens / Al Furjan’; the portal files it under Al Furjan. They are neighbouring districts, and the building may sit on the seam – but the title deed names one community, and that is the one that sets the service charge, the catchment and the resale comparables.
Send us the project, unit type and budget. We will get the price list, the payment schedule, the service charge estimate and the contractual completion date in writing, confirm the construction position and the community on the title, check escrow and permits, benchmark the unit against registered rents and sales – then give you our honest read, including the case against.
Tell us which building and budget. We will get the dated price list, the payment schedule, the service charge estimate and the contractual completion date in writing, confirm what the latest construction report actually covers, settle the community question on the title deed, check escrow and permits, benchmark the unit against registered rents and sales — then give you our honest read, including the case against.
Sources and verification. The company history, completed and active project lists, unit counts, furnished and smart-home specifications, amenity schedules, travel times and construction percentages come from Prescott Developments’ own website, including its Quarter 2 2026 construction update published in August 2026; prices, handover dates, storeys and feature tags come from the listing portal, whose records for these projects were last refreshed between January and May 2025. Committed to publication: Serene Gardens II carries a portal handover of Q2 2026 and Fairway Residences of Q3 2026, both now passed, with the developer reporting them 64.03% and 44.05% built in August 2026; the developer publishes no handover date for any project; no payment plan and no service charge is published for any of the four; Serene Gardens II is placed in Discovery Gardens by the developer and Al Furjan by the portal; Verano’s page prints another development’s masterplan statistics (5.54 million sqm, 22 clusters, 5,599 residences) against a 258-apartment building, and three other project pages print the same block with zeros; Legado’s portal price table contains a studio row that repeats two other Prescott projects’ size and price and two large “pool” units whose areas look like plot rather than internal areas; Elevate is filed as both completed and on-going; and the site’s “2.5 million sq ft planned by 2025” claim is unchanged since it was written. Nothing on this page is a valuation or a promise of return.