TARAF
TARAF’s first Dubai launch, and still the one that defines it: a glass-fronted beachfront building on the East Crescent of Palm Jumeirah that sold out within hours in February 2023. Anything on the market now is resale or assignment — portal listings start around AED 7 million.
The starting price comes from a current portal listing rather than from TARAF, which publishes no price list, unit count or completion date for LUCE. Because the project sold out at launch, that figure is an asking price on the secondary market, not a developer price. Confirm what is actually available — unit, floor, view line and payment terms — with the seller before you rely on any of it.
LUCE is the project that put TARAF on the map in Dubai. It launched in February 2023 and sold out within hours, and the developer broke ground on site in September 2023. Four years on, it remains the reference point for how the company sells: a small, sharply positioned building in a location people already want, released to a market that had very little comparable beachfront stock.
The address is the East Crescent of Palm Jumeirah, the outer arc of the island where the hotels and resorts sit, with beach frontage and open water rather than the sheltered lagoon of the trunk. TARAF’s own description is about light: a building of glass panels with an almost translucent facade, homes oriented to the sea with expansive glazing, and interiors in whites, earthy tones and natural materials. The imagery on the project page is captioned with a private beach, an infinity pool, a kids’ pool, a fitness area, an entertainment room and a kids’ playroom.
What to weigh. A sold-out launch changes the transaction completely. There is no developer price list to benchmark against, no payment plan on offer and no choice of unit — you are buying whatever a current owner is prepared to sell, on their terms. That puts the burden on comparables: recent registered transfers in the same building and on the same stretch of the Crescent, not asking prices. Palm Jumeirah service charges are among the highest in Dubai, and a beachfront building with pools and a private beach carries the staff and maintenance costs to match; ask for the current per-square-foot charge and the sinking fund position before you offer.
The second question is timing. TARAF has never published a completion date for LUCE, and the project page still shows none. If you are buying an assignment before handover, the contract terms — consent to assign, the developer’s administration fee, and what happens if completion slips — matter more than the render. Ask for the Oqood registration, the escrow account and the current construction status in writing.
Compiled November 2026 from TARAF’s official LUCE project page and the launch and groundbreaking announcements published there, with the price and entry unit taken from a current portal listing and labelled as such. TARAF publishes no completion date; details marked for confirmation should be checked before publication or purchase.
TARAF has not published a unit count, a bedroom mix or a size schedule for LUCE. The portal listing behind the current price shows a two-bedroom of 1,825 sq ft at AED 7 million — about AED 3,836 per square foot, which is the number to hold against recent transfers in the same building rather than against the Crescent as a whole.
What the developer does publish is the design intent: a limited collection of residences with sweeping sea views, floor-to-ceiling glazing, and interiors in soft lines and delicate tones. The project page imagery is captioned across a private beach, an infinity pool, a kids’ pool, a fitness area, an entertainment room and a kids’ playroom — a family-oriented amenity set rather than a resort one.
Because the building sold out before completion, the practical unit question is not “which type” but “which line”: Crescent beachfront buildings vary substantially between units that face open water and those that look into a neighbouring hotel. Ask for the floor plan and the view aspect for the specific unit, not the building brochure.
There is no developer payment plan to quote: LUCE sold out at launch and TARAF has published no plan since. On an assignment or resale the structure is whatever the seller and the developer agree, and it is worth separating three things in the offer — the price, the payment schedule to the developer, and the commission and transfer costs.
| Cost | Share | On a AED 7.0M unit |
|---|---|---|
| Dubai Land Department transfer fee | 4% | AED 280,000 |
| Agency commission (typical) | 2% | AED 140,000 |
| First service charge | Per sq ft, quarterly | Ask for the current rate |
On top of that, an off-plan assignment usually carries a developer consent fee and an Oqood transfer charge; ask what those are before you agree a price, because they are rarely in the headline number. If the unit has already been handed over, the transaction is a standard resale with a title deed transfer and the costs above.
One structural point: the price per square foot on the Crescent is driven by view and beach frontage, and two units of identical size in the same building can transact far apart. Do not accept a building-level average as a valuation.
TARAF describes “an exceptional suite of amenities” designed to promote relaxation and healthy living, without publishing a list. The facilities named in the imagery on the project page are:
That is a residential amenity set, not a hotel one — which is the right comparison for Palm Jumeirah. Neighbouring hotels on the Crescent sell day passes and beach access; a building with its own beach, pool deck and gym protects the privacy that people pay for on the Crescent. Ask for the final amenity schedule against the sale and purchase agreement, and for the service-charge budget that pays for it.
On the East Crescent of Palm Jumeirah — the outer arc of the island, among the hotels and resorts, with beach on one side and open water beyond. TARAF positions LUCE as a landmark among those neighbours, and the Crescent is the quieter, more resort-like half of the island: low-rise, hotel-dominated, and removed from the traffic of the trunk.
Connectivity is by road: the Crescent connects to the trunk, the trunk to Sheikh Zayed Road via the Palm Jumeirah interchange, with Al Sufouh Road and the monorail serving the island. In practice you are ten to fifteen minutes from Dubai Marina and Jumeirah Beach Residence, twenty-odd minutes from Dubai International Airport and around half an hour from Downtown, depending on traffic.
The trade-off is the same one that applies across the Palm: a genuinely unique address with a limited buyer pool. The rental market is international and holiday-let friendly, and beachfront Crescent units let well in season — but the pool of buyers at AED 7 million plus is narrower than in a comparable mainland tower.
A beachfront residential building by TARAF on the East Crescent of Palm Jumeirah, Dubai. It launched in February 2023 and sold out within hours; ground was broken in September 2023.
TARAF, the real estate division of Abu Dhabi's Yas Holding.
No. The project sold out at launch, so any purchase today is a resale or an assignment from an existing owner.
A current portal listing shows a two-bedroom of 1,825 sq ft at AED 7 million, which is about AED 3,836 per square foot. TARAF does not publish a price list, so treat this as an asking price on the secondary market.
TARAF has not published a completion date for LUCE, and the project page still shows none. Ask the seller and the developer for the current position in writing.
TARAF has not published a unit count or bedroom mix. The only published unit detail is the size and type behind the current listing.
Imagery on the project page is captioned with a private beach, an infinity pool, a kids' pool, a fitness area, an entertainment room and a kids' playroom. TARAF describes an exceptional suite of amenities without listing them, so confirm the final schedule.
Palm Jumeirah is a designated freehold area of Dubai and foreign buyers can own there. Confirm the title structure and the registration route for the specific unit.
The building has a real resale market and a genuinely scarce address, and the sold-out launch is evidence of demand. The risks are the price you are paying against registered comparable transfers, the Palm's high service charges, and the absence of a published completion date if you buy before handover.
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