Developer profile · Dubai
A small Dubai developer based in Al Garhoud, building its first — and so far only — project: 68 apartments on Al Ain Road with a rooftop pool facing the Burj Khalifa skyline, from AED 1.9 million portal-listed. The building is nearly complete, managed by a separate company called The Roof Properties, and the record you will read about it has not been updated since early 2025.
Soboh Real Estate Development is a small Dubai developer with one building to its name. The company is based at Al Fattan Plaza in Al Garhoud, and its single project, The Roof Residence, is a nine-level building of 68 apartments on Al Ain Road in Nad Al Sheba 1. Its corporate website was under maintenance when we checked, with a holding page pointing visitors to the project’s own site instead.
The building is developed by Soboh and managed exclusively by The Roof Properties, a separate company founded in 2020 that also gives the building its name and runs its marketing. That split is normal in small-scale Dubai development — one entity builds, another operates — but it matters more than usual here, because after handover the people who answer the phone will not be the people who signed your sale and purchase agreement. Ask for the management agreement, its term, and what the exit looks like.
The proposition is what the marketing calls affordable luxury: sixty-eight one and two-bedroom apartments from about AED 1.9 million, with a rooftop pool facing the Burj Khalifa skyline, a gym, a cinema, a landscaped garden and a small retail podium. In a city where a pool and a concierge usually start well above this price, that is a coherent pitch. The interiors are sold hard — velvet, gilded accents, crystal lighting, marble — which tells you the target buyer wants a finished-feeling home rather than a project.
What can be judged so far is limited, and we would rather say so than dress it up. There is one building, construction began in April 2024, and the listing record still shows a Q4 2025 handover with the building marked as under construction — a file that has not been updated since early 2025. No architect, no contractor, no service-charge budget and no completion certificate has been published. For a first-time buyer that means the diligence is all on you: the title, the accounts and the snagging process are the whole risk.
It is worth being precise about what a live-but-unfinished corporate website does and does not tell you. It does not mean the company is not real: the building exists, it is registered on the portal, and the project site is professionally produced. It does mean there is no institutional track record to read — no second project, no delivered service charge, no published accounts. Judge this developer on the building in front of you, on the contract, and on the answers you get to specific questions, not on the renders.
One project, so far. That is not a criticism, but it does define the diligence: everything rests on one contract and one building.
For the district itself see the Nad Al Sheba community guide. Prices marked portal-listed come from the listing portal and reflect a record last refreshed in January 2025; where figures disagree, the project page says which is which.
A single project means a single set of answers — one contractor, one service-charge budget, one handover. It also means nothing to compare against. With a large developer you can visit a five-year-old building and ask the owners what went wrong; here there is no such building yet.
Soboh develops; The Roof Properties, founded in 2020, manages and markets. After handover your relationship is with the manager, not the developer. Get the management agreement, its term, its fee and the termination mechanics, and check whether the owners’ association can change manager.
A rooftop pool, a cinema and a gym at about AED 1.9 million is genuinely unusual in Dubai. The constraint is that eight facilities cannot be diluted across 68 households the way they can across 300: expect a service charge that looks high per square foot, and ask what the retail units contribute.
A holding page is not a red flag on its own — plenty of small developers run one project through one site. But it does mean you cannot check company history, directors or accounts online. Ask for the trade licence, the registration and references instead of looking for them.
A Q4 2025 handover, availability counts from January 2025 and an asking price that sits well above the last registered sales in the building all point the same way: this is a file nobody has refreshed. Treat every number on the portal as a starting question, not a fact.
A first building from a small developer is a contract question more than a design question.
A small Dubai developer based at Al Fattan Plaza in Al Garhoud with one project, The Roof Residence in Nad Al Sheba 1. The building is marketed and managed by The Roof Properties, a separate company founded in 2020.
The Roof Residence is its only published project. Construction began in April 2024 and the listing record still shows a Q4 2025 handover with the building marked as under construction, so the current status needs confirming on site.
The corporate site was showing an under-maintenance holding page when we checked, pointing to the project’s own website. That is not unusual for a single-project developer, but it means company history and accounts have to be requested directly rather than read online.
A nine-level building of 68 one and two-bedroom apartments on Al Ain Road in Nad Al Sheba 1, with a rooftop pool facing the Burj Khalifa skyline, a gym, a cinema, a landscaped garden and a retail podium. Prices start at AED 1,900,000 on the portal.
No. Soboh Real Estate Development is the developer named on the project; The Roof Properties is a separate company, founded in 2020, that manages and markets the building. Ask for the management agreement and its term.
There is no delivery record yet: one building, still being completed at the time of writing, no published service charge and no second project. That is not a judgement on quality, but it does mean the diligence rests on the contract and the building rather than on history.
The title and registration first, then the statement of account and payment schedule, then the service-charge budget and the management agreement. Ask for registered sale prices in the building so you can test the asking price, which is well above the last reported transactions.
It is a low-rise, car-first district with strong road access, Meydan, a cycle park and schools nearby, and a thirteen-minute drive to Downtown. It is not a beach or walkable-café neighbourhood, and rents reflect a family rather than a tourist market.
The portal describes 20% on booking, six instalments of 5% and a final 50% twelve months after handover, though one agent quotes 70/30 post-handover. The developer has not published a formal schedule, so ask for it in writing.
Send us the budget and unit type. We will check the title and registration, pull the registered sale prices, ask the developer for the accounts and payment schedule, and give you our honest read — including the case against.
Tell us the unit and budget. We will check the title and registration, pull the registered sale prices in the building, ask the developer for the statement of account, the payment schedule and the service-charge budget, and give you our honest read — including the case against.
Sources and verification. The building’s position, the residential-and-commercial mix, the management arrangement and the company’s Al Garhoud address come from the developer’s own project site; the prices, unit sizes, amenity list, drive times, handover date and payment structure from the listing portal; the construction start date and registered sale prices from third-party transaction and construction trackers, identified as such in the text; and the corporate website status from a direct check in November 2026. Committed to publication: the listing record shows a Q4 2025 handover while still marking the building as under construction, and its availability counts date from January 2025; the payment plan is described in prose on the portal and differently by one agent (70/30 post-handover); asking prices on the portal sit well above the last reported registered sales in the building; no architect, contractor, service-charge budget or completion certificate has been published; and the developer’s corporate website was under maintenance at the time of writing. Nothing here is a valuation or a promise of return.