MAG 777
From AED 777,000
Developers / MAG Lifestyle Development
Dubai developer profile
MAG Lifestyle Development: MAG Group’s Dubai property arm
MAG Lifestyle Development is the real estate arm of MAG Group, a UAE conglomerate with roots going back to 1978. The developer is best known in Dubai for mid-market buildings such as MAG 777 in Dubai Sports City and, more recently, for the Keturah wellness brand — an attempt to build a residential concept around health rather than amenity count.
FoundedProperty division established 2003 (part of MAG Group, founded 1978)
HeadquartersDubai, UAE
OwnershipPrivately held
Known forMAG-branded buildings and the Keturah wellness concept
About MAG Lifestyle Development
MAG Group Holding is a diversified UAE conglomerate founded in 1978 by Moafaq Al Gaddah, with interests spanning real estate, contracting, trading and hospitality. Its property division, originally MAG Property Development and now MAG Lifestyle Development, was established in 2003 and is led by Talal Moafaq Al Gaddah as chief executive. The portfolio includes completed buildings such as MAG 214 in Jumeirah Lakes Towers, MAG 218 in Dubai Marina and Emirates Financial Towers in DIFC, alongside newer launches including MAG 777, MAG 318, MAG 5 and the Keturah range.
MAG Lifestyle Development communities in Dubai
MAG’s projects are individual buildings and small clusters across established Dubai districts.
- Dubai Sports City — MAG 777 and other value-focused apartments
- Business Bay and JLT — established buildings including MAG 318
- Dubai Marina — MAG 218
- Dubai South — MAG 5 Boulevard
- Meydan and MBR City — the Keturah wellness developments
Projects recorded on Dubai Estate Agency
4 MAG Lifestyle Development projects are currently listed, with prices, unit types and handover dates.
Selected MAG Lifestyle Development projects
Prices and handover dates below are as listed for each project. Availability moves weekly, so we confirm the live position before you reserve.
What distinguishes MAG Lifestyle Development
Conglomerate backing
The MAG Group structure gives the developer access to contracting and materials businesses within the same group.
Keturah wellness brand
Keturah projects are designed around biophilic design and health-focused amenities — a differentiated proposition in the Dubai market.
Value pricing
MAG-branded buildings typically sit in the affordable-to-mid segment, with accessible entry prices.
Diverse locations
From Sports City to Business Bay, the portfolio covers several tenant profiles.
Buying a MAG Lifestyle Development home: what to check
Whatever the developer’s track record, the building and the contract decide your outcome. These are the checks we run before a client reserves.
For Keturah, ask which wellness services are included in the service charge and which cost extra.
Check the building’s delivery status before comparing it with off-plan alternatives.
Confirm the service charge, especially where extensive wellness facilities are planned.
Ask whether the project is managed by MAG or a third party.
Look at rental comparables in the same building or street.
MAG Lifestyle Development frequently asked questions
Who owns MAG Lifestyle Development?
It is the real estate arm of MAG Group Holding, a UAE conglomerate founded in 1978 by Moafaq Al Gaddah.
What is Keturah?
MAG’s wellness-focused residential brand, applied to developments in Meydan and Mohammed Bin Rashid City.
Where are MAG’s Dubai projects?
Dubai Sports City, Dubai Marina, JLT, Business Bay, Dubai South and Meydan, among others.
Is MAG 777 still available?
Availability changes weekly. We confirm the live position with the developer before you reserve.
How do I see MAG projects?
Browse the MAG projects listed on Dubai Estate Agency or send a brief.
Considering MAG Lifestyle Development?
Tell us the area, budget and handover window you have in mind. We will send back the projects that genuinely fit, with the numbers behind each one — and tell you which ones do not.
Sources and verification. Company details were checked against these official pages in October 2026: mag.ae — MAG Lifestyle Development and group pages. Project prices, unit mixes and handover dates are as listed on Dubai Estate Agency and change frequently; they are confirmed with the developer before reservation. Nothing on this page is a promise of return, appreciation or availability.