Citi Developers
Citi’s second JVC tower and the more ambitious of the two: 263 apartments over 34 levels, with a glass-based lap pool suspended on the 18th floor. From AED 619,000 (developer), 50/50, completing in 2027.
More of the published detail on Allura is internally inconsistent than on any other Citi project. The developer’s page shows a building configuration of G+5P+29+R, a completion of 2027, a starting price of AED 619,000 and a 50/50 plan, but its unit-count field reads zero while the page text states 263 apartments — the 263 figure is corroborated by the floor count and by third-party analysis, so that is the number used here. Third-party transaction analysis gives handover as Q3 2027; broker quotes for the building start above the developer’s headline figure. The listing portal carries no project page for Allura.
Allura is the second of Citi Developers’ two JVC towers and the one the company is using to make an argument about itself. Where Aveline was a straightforward 21-storey apartment building, Allura is a G + 5 podiums + 29 residential floors + roof tower of 263 apartments, with a suspended lap pool with a glass base on the 18th floor, a Roman bath, a terrace cinema, a cigar lounge and fourteen amenities in total.
That is a lot of building for JVC, where most stock is plainer, and it is a deliberate positioning move: the company calls its approach “neo-luxury”, and Allura is where the phrase is meant to be visible. The unit mix runs from studios to three-bedrooms, which keeps the entry price in the same band as the surrounding towers even though the amenity list does not.
What to weigh. The first question is the amenity cost, because a 34-level tower with a glass-bottomed pool on the 18th floor, a cinema, a Roman bath, a steam and sauna suite and a cigar lounge is not a cheap building to run. Fourteen facilities serving 263 apartments will produce a service charge materially above a plain JVC tower, and on a studio that difference is the whole yield. Ask for the estimate per square foot before you look at the price, and ask which of the fourteen are inside it.
Second, the numbers on the developer’s own page. The configuration field reads zero units while the body copy says 263. The starting price is AED 619,000, which is a studio entry figure, and broker quotes for the building sit above it. The completion line says 2027, and transaction-based analysis narrows that to Q3 2027. None of this is unusual for a launch site, but it is the reason to treat the published figures as a starting point rather than a schedule.
Third, the competition. Allura will complete into a JVC market where Aveline, its own sister building, is already trading, plus hundreds of other towers. Buyers comparing them will look at rent per square foot against service charge, and a tower with a cinema and a cigar lounge has to earn a premium to justify its costs. That can work — furnished, amenity-heavy buildings do let at the top of the district range — but only if the price you pay is set against the rent the unit will actually achieve.
Fourth, delivery. Citi’s Dubai record is short: Aveline is at or near handover, and Allura and the two Dubai Islands towers are still in construction. The company has appointed contractors and published progress on the islands, but JVC completions are the test of whether the group’s Pakistani delivery machine translates. Ask for the contractual completion date, the grace period and the delay remedies in the sale and purchase agreement.
Compiled November 2026 from Citi Developers’ own Allura page (configuration, unit types, fourteen amenities, starting price, payment plan, completion and drive times), its news page, broker quotes in circulation and third-party analysis of Dubai Land Department transaction data. Citi publishes no full price list; the listing portal carries no project page for Allura. The unit-count field on the developer’s page reads zero and the body copy says 263 — the 263 figure is used here and flagged. Details marked for confirmation should be checked before publication or purchase.
Allura offers studios, one, two and three-bedroom apartments across 263 homes. Citi does not publish a size schedule for the building, so the areas below are typical figures for the JVC market and for the sister building rather than a developer schedule.
| Type | Typical size (JVC band) | Developer launch price | Notes |
|---|---|---|---|
| Studio | c. 420–480 sq ft | AED 619,000 | Entry-level stock |
| 1 bedroom | c. 750–870 sq ft | On request | Deepest rental demand |
| 2 bedrooms | c. 1,050–1,200 sq ft | On request | Family stock |
| 3 bedrooms | c. 1,450–1,700 sq ft | On request | Select apartments have private pools |
Two features in that table change the value of a unit more than the size does. Select apartments have private pools, which is unusual in JVC and carries both a premium and a maintenance obligation. And the tower’s amenity level sits on the 18th floor, so apartments on that level or above will let for more — ask for the stack plan and where each unit sits relative to the podium and the sky deck.
The published starting price of AED 619,000 is a studio figure. Broker quotes for Allura start above it, and the resale market in the sister building shows how quickly launch prices age. Ask for a price per square foot for a specific unit, and compare it with what a comparable JVC studio achieves in rent.
Sizes matter more here than usual. In a 29-storey tower the floor plate is large, which means a lot of apartments face another apartment rather than open sky. The view is not in the price list, so ask.
The published plan is 50/50 — half during construction, half at handover — with nothing due after completion.
| Stage | Share | Note |
|---|---|---|
| During construction | 50% | Instalments per the SPA schedule |
| On handover, 2027 | 50% | Cash or mortgage |
| DLD transfer fee | 4% | On top of the price |
A 50/50 plan is the most common structure in Dubai for a building at this stage, and it means the price is effectively split between today’s money and handover money. If you are financing the second half, the mortgage is approved against a valuation at completion, not against today’s price — and in a district with as much supply as JVC, valuers can be conservative. Get an in-principle approval and understand the loan-to-value you would realistically get.
Citi has a partnership with Capital Zone to support buyers with mortgage financing. Use it as a comparison, not as the only option. And ask whether the developer offers a payment plan variation — some launches in this band quietly offer a 60/40 or a post-handover element to clear the last units.

Fourteen amenities, and they are the reason to look at Allura rather than the tower next door: a suspended lap pool with a glass base on the 18th floor, an infinity pool, a pool bar, a Roman bath, steam and sauna, a gymnasium, an outdoor yoga space, a terrace cinema, a family barbecue terrace, a cigar lounge, a business lounge, a children’s play area, a concierge and a residents’ lounge.
Read that list twice, once as a benefit and once as a bill. A glass-based pool suspended eighteen floors up needs structural engineering, specialised maintenance and a plant room that runs all year; a cinema and a cigar lounge need ventilation and fit-out replacement. Fourteen facilities across 263 apartments is a genuine differentiator in JVC, and it will show up in the service charge. Ask for the estimate per square foot, ask which amenities are bookable at a fee, and ask what the sinking fund contribution is — the pool alone justifies a healthy one.
Allura is in Jumeirah Village Circle, and Citi’s published drive times are the JVC standard: two minutes to Circle Mall, nine to Dubai Hills Mall and the Jebel Ali racecourse, ten to the Al Khail metro station and Sufouh Beach, fifteen to the Mall of the Emirates and Dubai Marina, twenty-five to Downtown.
Those numbers describe a car-dependent district with good road access and one shopping centre as its centre of gravity. For a tenant working in Media City, Internet City or Business Bay, JVC is a fifteen-to-twenty minute drive and a materially lower rent than the Marina, which is the whole reason the district exists.
The nearest metro is on Al Khail, roughly ten minutes away by car — close enough to matter for some tenants and not close enough to walk. Be sceptical of any listing that describes JVC as metro-connected.
A 263-apartment tower by Citi Developers in Jumeirah Village Circle, configured as ground, five podium levels, twenty-nine residential floors and a roof, with studios to three-bedroom apartments and fourteen amenities.
Citi Developers, the Dubai arm of a group that has built in Pakistan under the Citi Housing name and reports more than 450 million sq ft developed. Allura is its second Dubai project after Aveline Residences, also in JVC.
Citi publishes AED 619,000 as the starting price, which is a studio entry figure. Broker quotes for the building start above it and no full price list is published. The listing portal carries no project page for Allura, so all figures are developer or broker quotes.
2027 according to the developer; third-party analysis of Land Department transactions narrows it to Q3 2027. Confirm the contractual date and the delay clause in the sale and purchase agreement.
50/50: half during construction and half at handover, with nothing payable after completion. The 4% Dubai Land Department fee applies on top.
263 apartments. The developer's own page shows zero in its unit-count field while the body text and other sources give 263, which is consistent with the floor count.
Fourteen, including a suspended lap pool with a glass base on the 18th floor, an infinity pool, a Roman bath, steam and sauna, a gym, yoga space, a terrace cinema, a cigar lounge, a business lounge and a children's play area.
JVC is a designated freehold area of Dubai. Confirm the title structure and registration route for the specific unit.
It offers an amenity package that most JVC towers cannot match, which supports rent. The trade-off is a high service charge for the facility set and heavy supply in the district. Buy on the price per square foot against recent transfers, and only after seeing the service charge estimate.
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